Landing Pages Overview
What a landing page is
Every event has a landing page. It's the public page where people learn about your event and sign up. When someone visits your event's web address, this is what they see first.
Your landing page does two jobs at once. It tells the story of your event, with the details, speakers, and sponsors you want to highlight. And it gives people a clear way to register, right there on the page.
The builder approach
You create your landing page with a step-by-step builder. Instead of starting from a blank canvas, you move through a short sequence: set the basics, choose how it looks, add the content sections you want, and finish with the footer. You can revisit any step at any time.
The page is made up of blocks. A block is a section you can turn on or off, like an about-the-event area, registration buttons, a speakers list, or a sponsors list. You include the blocks that fit your event and leave out the ones you don't need.
(Screenshot: the landing page builder)
Where to go next
- Building your page, walk through the builder steps.
- Content blocks, see every block you can add and what it does.
- Branding and theming, set your colors, fonts, and appearance.
- Preview and publish, share a preview, then go live.
- Analytics, see visits and how they turn into registrations.
Your landing page works hand in hand with the rest of your event. The register buttons lead into Registration, and what people can sign up for is shaped by your Tickets & Pricing.