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Landing Page Analytics

See how your page is doing​

Once your landing page is live, analytics show you how it's performing. Instead of guessing whether your page is working, you get a clear picture of how many people are visiting and how many of them go on to register.

(Screenshot: landing page analytics)

Visits​

Analytics show how many people have visited your landing page. This tells you how much interest your event is drawing and whether your promotion is bringing people in. If visits are lower than you'd hoped, it may be a sign to share your page more widely.

Conversion to registration​

Beyond visits, you can see how many visitors go on to register. This is often called conversion: the share of people who don't just look, but actually sign up.

Watching this number helps you understand how well your page turns interest into registrations. If lots of people visit but few register, it might be worth revisiting your page, for example making your registration buttons easier to find or your event details clearer.

Using what you learn​

Analytics are most useful when you act on them. A few ideas:

  • Low visits? Share your page in more places and promote it more often.
  • Plenty of visits but few registrations? Tighten up your page and make signing up more obvious.
  • A jump after an announcement? Note what worked, and do more of it.
tip

Check your analytics regularly in the lead-up to your event, not just once. Trends over time tell you more than a single snapshot.

Your registration buttons feed directly into Registration, so improvements to your page can show up as more completed sign-ups.