Promo codes
A promo code is a code an attendee types in during checkout to get a discount. You decide the code, how much it takes off, and any limits on how often it can be used.
Creating a promo code
From the discounts area of your event, start a new promo code and give it:
- A code, the text attendees will type, like
EARLYBIRDorMEMBER25. Short and memorable works best. - A discount amount, either a set dollar amount off or a percentage off the ticket price.
Save it, and the code is ready to share. You can create as many codes as you need.
(Screenshot: creating a promo code)
Generating a batch of unique codes
Sometimes you want each person to have their own one-of-a-kind code, for example, a sponsor who gets 50 codes to hand out, where each can only be used once. Instead of making them one at a time, you can generate a batch of unique codes at once. Choose how many you need and the same discount applies to every code in the set.
Batch codes are great when you want to limit each individual to a single use, or track exactly which code each person redeemed.
Setting usage limits and expiry
Every promo code can carry limits so a deal doesn't run longer or wider than you intended:
- Total number of uses, cap how many times the code can be redeemed across all attendees.
- Expiry date, set a date after which the code stops working.
Once a code hits its limit or passes its expiry, it simply stops applying at checkout.
How attendees use them
During registration, attendees reach a place to enter a promo code before paying. When they type a valid code, the discount is applied and they see the lower price right away. If a code is misspelled, expired, or fully used up, they'll be told it can't be applied and can try another.