Campaigns and Broadcasts
A campaign, sometimes called a broadcast, is a one-off email you send yourself. Use it for anything the automatic emails don't cover: a schedule change, a parking update, a thank-you after the event, or a final push to get people to register.
(Screenshot: composing a new campaign)
Composing your message
Start a new campaign, give it a subject line, and write your message. You can use the same personal touches as your other emails, like the recipient's name, so a message to hundreds of people still reads one-to-one.
Keep it focused. One clear message with a single next step tends to land better than a long update covering everything at once.
Choosing who receives it
You decide who gets the campaign by picking an audience, a list of people. That might be everyone attending, a particular group of registrants, or a set of contacts you've gathered.
Audiences are covered in their own page: see Audiences.
Scheduling the send
You don't have to send right away. Choose the timing that fits:
- Send now, it goes out as soon as you're ready.
- At a set time, pick a date and time, and Sunfish sends it then.
- Relative to your event, tie it to the event, like a day before it starts or the morning after it ends. Handy for reminders and follow-ups you set up well in advance.
(Screenshot: scheduling options for a campaign)
Scheduling relative to the event means your reminders stay correct even if your event date moves.
Reading the report
After a campaign sends, open its report to see how it did, who it went to and how many people opened it. Use this to gauge interest and to spot who might need a follow-up.
(Screenshot: a campaign report showing recipients and opens)